Function Meets Flavor: What Today’s Consumers Really Want
Today’s consumers are on the hunt for functional foods and beverages that support their lifestyles by delivering more—think energy, immunity, stress relief, better sleep, gut health and sharper focus. They’re prioritizing clean labels, looking for natural and science-backed ingredients, and willing to spend more on products that truly deliver.1
As the demand for Better-For-You (BFY) options continues to grow, consumers are making it clear: they won’t compromise on taste. The real winners in this space are brands that strike the perfect balance—delivering functional benefits with bold, crave-worthy flavors and a memorable sensory experience.2
Your Vision. Our Expertise.
Innovation is at the heart of what we do. As a trusted leader in plant-based lipids, oils and fats, AAK has more than 150 years of experience working with brands to co-develop customized solutions, creating the base for nutritious and delicious products that truly benefit your customers. We monitor market trends, collaborate with industry experts and listen carefully to our customers’ needs to ensure our ingredients and finished products consistently exceed expectations and deliver lasting value.
Collaborate. Innovate. Elevate.
Our plant-based oil and fat solutions offer opportunities for brands to level up their products to meet evolving consumer needs. One area of particular expertise is Special Nutrition—focusing on developing customized products with the right functionalities to support individuals across all stages of life, from infants to active seniors.
Senior Nutrition
We help you deliver customized products with the right functionalities to support an active lifestyle and healthy diet into the golden years.
Fueling body and mind, our targeted lipid solutions are crafted to deliver functional health benefits your customers can feel. From heart-smart blends low in saturated fats and rich in omega-3s, to brain-boosting lipids that support memory and focus, we help you create products that stand out in a crowded wellness market. And for active seniors, our specialized lipids provide balanced, sustained energy—no spikes, just long-lasting endurance.
Infant Nutrition
With 58% of consumers prioritizing vitamins and minerals in drinks for babies and toddlers, now is the time to innovate with functional ingredients.
As the world-leading supplier of value-adding specialty fats to the infant formula industry, we can help you deliver products that serve as the building blocks needed for infants to achieve optimal development. Our blended lipid ingredients are custom designed to come as close to breast milk as possible, offering the right combination of fatty acids.
Ready to take a deeper dive?
Download the full 2025 AAK Trend Report to learn how we can help you achieve BFY product success by meeting consumers’ evolving demands for clean label, functional ingredients.
1 Mintel, American Lifestyles: Consumer Recovery & Reset—US—2023
2 Mintel, Functional Ingredients in Food & Drink—US—2023
