Redefining the Indulgent Experience
Consumer demand for personalized nutrition is on the rise, driven by a growing interest in Better-For-You (BFY) products that support overall well-being and a health-conscious lifestyle. This evolving mindset is reshaping how consumers purchase food and beverage products, with nearly 40% of health-minded consumers reporting that they’re choosing more BFY foods.1
A key way consumers are incorporating more BFY products into their diets is through snacking, by redefining what counts as indulgence. Smaller, more frequent treats, such as snacks and desserts, offer an easy way to “treat oneself” in moderation, while supporting their health goals.2
When it comes to indulgent categories, 53% of consumers already expect BFY options in chocolate and candy.3 This presents a unique innovation opportunity for brands to create or reformulate products that offer the trifecta—indulgence, convenience and functional health benefits.
A Legacy of Expertise. A Future of Innovation
AAK is the world’s leading producer of specialty plant-based oils and fats. With more than 150 years of proven experience, we continue to drive innovation for our customers—solving complex product development challenges and streamlining the journey from concept to consumer.
We develop plant-based solutions in close collaboration with our customers, tailored to meet specific product and process needs. Our solutions support healthier, more sustainable formulations while enhancing product quality, sensory performance and functionality. In addition, they can help improve production efficiency and consistency.
The New Sweet Spot: Better-For-You
From “Chocobakery” to “Smarter Snacking,” consumers are seeking BFY options that blend classic, nostalgic flavors with a modern twist, like more healthful ingredients. When you partner with AAK, you gain access to our comprehensive portfolio of market-ready and custom-made solutions that help elevate taste, functionality and shelf life, so you can deliver snacking perfection.
Your Partner in Co-Development
Through our collaborative Co-Development approach, we work with you from concept to shelf—delivering tailored solutions that meet your business goals, backed by our expert support from purchasing raw material to production, marketing and sales. Our range of solutions offers a healthier nutrition profile, a deep commitment to sustainability and improved cost efficiency. Making Better Happen™ is possible when we work together.
Create the Treats of Tomorrow, Today
Download the full 2025 AAK Trend Report to discover how consumer sentiments around snacking and health are creating opportunities for brands to innovate with clean label, functional ingredients.
1 Mintel, Better for you Eating Trends —US—2025
2 Mintel, American Lifestyles: Consumer Recovery & Reset—US—2023
3 Mintel, Snacking Motivations & Attitudes – US – 2024
